Content-first research
Our PhD-led thought leadership delivers strategic research and insights for global business decision-makers across a range of topics. Our goal is to bring unique, data-informed perspectives that support the ever-changing content and strategic needs of fast-paced brands and organizations.
Explore our On-Demand Research.
On-demand research
Our research offers brands, marketers, tech partners, think tanks, and other business decision-makers access to B2B and B2B2C insights, strategies, and trends to enhance every business decision. We provide research-based, actionable insights across a range of market and strategy topics to support value-driven, informed business decision-making and strategy.
FSW Luxury Playbook for 2025: Welcome to the Year of Content-First Brand Strategy
Content-First Retail: The Future of Customer Experience in Value-Centric Commerce
FSW Insights: Supra-Referentiality and the Art of Luxury Brand Storytelling
FSW Insights: Luxury E-Commerce’s Big Opportunity
Luxury Strategy and the Year Ahead 2024
Your Strategy Needs a Content Strategy
Fashion Strategy Weekly
Fashion Strategy Weekly focuses on how business and economics trends, technology, and the drive for sustainability impact the global luxury, fashion, and experience economy industries. Prepared by the staff of content strategy agency and think tank It’s a Working Title LLC, each issue provides a summary of recent trends across the globe and a leader that conducts a deeper dive into content strategy.