About us

It’s A Working Title, LLC is a U.S.-based strategic advisory firm specializing in content strategy and applied research. We consider content a strategic business asset—one that drives personalization, strengthens brand equity, and enhances customer experience.

By building scalable, structured content operations, we help brands deliver seamless, high-impact storytelling across digital, social, and retail touchpoints. Our approach integrates narrative with commerce and data-driven personalization to solve key industry challenges—commoditization, inconsistent messaging, inefficient content production, and declining engagement. The result? Stronger pricing power, sustained exclusivity, and long-term growth.

Led by a PhD-backed team, we provide applied research, market analysis, and investment insights tailored to the evolving commercial landscape. Our thought leadership—Fashion Strategy Weekly (FSW), the FSW Conversations podcast, FSW Markets, and exclusive industry events—helps organizations ensure their content connects with their customers across and within each touchpoint and creates brand value.