We fashion content strategy



It’s A Working Title LLC is a U.S.-based content strategy and research agency that works with a wide variety of fashion, luxury, entertainment, travel, beauty/wellness, tech, and research industries. The agency provides end-to-end content strategy and custom research services for brands, CX management firms, design organizations, and research groups. The agency provides support across a wide range of channels from IRL to digital to XR applications. The agency also produces a B2B content strategy magazine and podcast with a wide global audience.


Our founders

Jessica Quillin PhD is an experienced content strategist, published author, and the former Fashion Editor for Glass Magazine. She has an extensive background in fashion, luxury, and retail, including strategy consulting and magazine editorial work with a range of brands, designers, and celebrities, including Maria Grazia Chiuri, Virgil Abloh, Sandra Choi, Tiffany & Co, Van Cleef & Arpels, and Burberry, to name a few. With a PhD in English Literature and Music from the University of Cambridge, Jessica brings over 15 years of experience as a strategist and writer for enterprise-level and mid- to small-sized brands and organizations.

Bryce Quillin PhD is a retail economist, investor, and strategist. Over the past 15 years, he has served as a strategist and economics advisor to numerous luxury and fashion brands, chief economist for a number of major organizations and led efforts to develop AI/machine learning-based applications to guide market analyses and forecasting, including for the luxury industry. He specializes in connecting the back- and front-ends of content strategy and marshalling data analytics to support brands across a wide range of applications. He holds a PhD from the London School of Economics and has taught economics at LSE, McGill, Georgetown, and SCAD.

We speak fashion and luxury

Our agency and think tank offers a full lifecycle of content strategy and custom research services for the entire eco-system that support fashion, luxury, and the experience economy, including brands, CX management firms, design organizations, travel and destination clients, emerging designers, and research organizations such as universities and other think tanks. Our content strategy approach helps our clients set both high-level strategy as well as the execution plan for deciding how, when, and where to engage with clients and other stakeholders with the aim of pulling together broader corporate strategy with decision making points such as brand messaging, marketing, social media management, and even supplier relations. We like the vision of content strategy as a lifecycle and help our client at each stage.

A last word on research

A particularly unique feature of our agency work and research is in helping luxury clients marry their content strategy with data-led research.

We offer customized research and thought leadership across a variety of target areas in fashion, luxury, and retail, including, but not limited to:

  • Fashion & Luxury Data Strategy
  • Retail, Fashion, & Luxury Economics
  • Quantitative Data Analysis and Visualization
  • Forecasting, Customer Segmentation, and AI-Based Product and Competitor Cluster Analysis
  • Brand Strategy for Web 2.0 to Web 3.0
  • Immersive Storytelling