About us

At It’s A Working Title, we approach content as both system and story.

We integrate brand strategy, narrative design, content strategy, content operations, and economic insight into a single, disciplined framework that connects meaning to performance. Our work ensures that storytelling is not separate from strategy, and that strategy is not disconnected from execution. When these elements are aligned, brands move from fragmented activity to structured, scalable growth.

Drawing from enterprise content strategy, aesthetic theory, and economic science, we design narrative architectures that are intelligent, operationally sound, and commercially grounded. Every engagement is informed by behavioural economics—how customers form trust, assess value, and make decisions— ensuring that narrative coherence translates into measurable performance. We work with elevated brands to build living systems that sustain authority across channels, teams, and markets.

This multi-layered approach is what makes It’s A Working Title unlike any other agency in the market. With a PhD in British Romantic poetry and music, Jessica Quillin brings a deep understanding of how language, narrative, and rhythm build emotional value, showing how stories can behave like music to shape feeling, memory, and brand identity. With a PhD in Economics, Bryce Quillin brings the complementary ability to quantify and operationalize these values through data, structure, and market insights. Together, their and their team’s vision translates the art of storytelling into a measurable, scalable, and economically intelligent system that enables brands to move beyond campaigns and build enduring cultural capital.

The agency also produces deep applied research, including market analysis and investment insights tailored to the evolving commercial landscape. Our thought leadership—Fashion Strategy Weekly (FSW), the FSW Conversations podcast, IWT Markets, and exclusive industry events—helps organisations ensure their content connects with their customers across and within each touchpoint and creates brand value.