About us

At It’s A Working Title, we help luxury and elevated brands turn content into narrative strategy: a clear, practical system for how a brand creates meaning, builds value, and grows without losing distinction.

Our work brings together content strategy, narrative design, and behavioural economics. We connect business direction with the stories, customer experiences, and decisions that shape how people understand, compare, and choose a brand.

We treat narrative as a business capability, not simply a communications layer. Working across positioning, content architecture, customer experience, and operations, we help organisations establish what must remain constant, where flexibility creates value, and how the work should be measured.

The agency is led by Jessica Quillin, PhD, and Bryce Quillin, PhD. Jessica brings deep expertise in language, culture, fashion, and the ways stories create emotional value. Bryce brings economic and market insight into how value is perceived, quantified, and sustained. Together, they translate the art of storytelling into systems that are commercially grounded, operationally useful, and built to scale.

The agency also produces deep applied research, including market analysis and investment insights tailored to the evolving commercial landscape. Our thought leadership—FSW Luxury, the FSW Conversations podcast, IWT Markets, and exclusive industry events—helps organisations ensure their content connects with their customers across and within each touchpoint and creates brand value.