Brunello Cucinelli continues to outperform most of the luxury industry, announcing full-year 2024 revenue growth of 12.4 percent (constant exchange rates) on January 13. With much of the luxury industry slowing from the rapid rates of growth experienced during the post-pandemic supercycle, Brunello Cucinelli has been one of those brands that has continued to grow.

Most of the luxury fashion industry has been pulled down by weak growth in Asia, but Brunello Cuccinelli was among the few brands that powered past that trend. Its revenue growth in Asia, which comprises about a third of total revenue, was up over 12.6 percent in 2024, second only to growth in the Americas at 17.8 percent.

After the brand experienced unprecedented post-pandemic growth in 2021, its owner, Brunello Cucinelli, told Vogue Business, “We do not wish to grow fast. Rapid, sudden growth isn’t rational, and it isn’t sustainable. It creates problems.”

Regardless, in a year in which we have seen differentiation across the luxury industry after several years of broad-based growth, Cucinelli has grown fast. The figure below exhibits semi-annual revenue growth rates for Cuccinelli, reflecting Monday’s data release, and the FSW Markets forecast for the rest of the industry.

You can read Brunello Cucinelli’s 2024 full-year earnings release here: https://lnkd.in/eyhg4EQx

You can read our views on why Brunello Cucinelli has been one of the year’s top performers in a recent Fashion Strategy Weekly post here: https://lnkd.in/e6dvEbZD