Design your content story
It’s A Working Title® Content Accelerator Framework
Strategic Consulting
We take a tailored approach to our work. We provide a range of Strategic Consulting services in Holistic Content Strategy and Content Operations to meet the needs of retail, fashion, and luxury brands. Content strategy for consumer-facing brands is about creating experiences and building desire through unique, elevated storytelling. Holistic content strategy allows the right messaging to reach the right counterparts at the right touchpoints. It ensures you know exactly where your content is located and how it reaches your audience. Also, creating an integrated, documented approach to content planning, creation, management, publishing, distribution, and performance ensures that your content is compelling, attenuated, and scalable.
Brand Solutions
We offer Executive Leadership Training Workshops and Applied Research Services to help support retail, fashion, and luxury brands and their complex content ecosystems. From sessions on How to Conduct Market Research for Content Strategy to our popular 1-Hour Content Audit, we have a complete catalog of executive training options that cover brand storytelling, content strategy basics, narrative marketing strategy for B2C and B2B, and research and economics. We also offer bespoke, on-demand research and market analysis services, supported by our FSW Markets team.
It’s A Working Title® Content Accelerator Framework: Strategic Consulting
Step 1: Define your brand content DNA
What it involves – Our It’s A Working Title® Content Accelerator Framework strategy workshops and stakeholder interviews help you define the scope of content strategy needs and articulate content vision and goals, a rough strategic framework, and an initial roadmap for future state work.
What you get – (a) Content strategy vision design, (b) initial framework, and (c) roadmap for moving to a future state
Step 2: Fashion a holistic content strategy
What it involves – We audit all content and evaluate content across channels and conduct a competitive/comparator review. We then build a custom It’s A Working Title® Content Accelerator Framework and roadmap to meet your needs.
What you get – (a) Content operations strategic framework and roadmap, (b) content audit findings and recommendations, (c) content-focused personas and journeys, and (d) channel-by-channel strategies
Step 3: Implement scalable & adaptable content strategy solutions
What it involves – We conduct It’s A Working Title® Accelerator Framework pilot content projects, optimize all aspects of content strategy, and leave you with a governance plan to guide content strategy after the end of the engagement.
What you get – (a) Content operations and transformation implementation, (b) content architecture and taxonomy optimization, (c) content modeling and content matrix design, (d) content governance plan
It’s A Working Title® Content Accelerator Framework: Brand Solutions
Executive leadership training
Leverage the power of content strategy for your fashion or luxury brand through one of our tailored It’s A Working Title® Content Accelerator Executive Leadership Training Workshops. From our Luxury Content Strategy 101 series to our Luxury Content and E-Commerce deep dive sessions, we have a variety of offerings to meet your brand’s specific needs.
AI content strategy
Is your brand content ecosystem ready for the AI revolution? If your brand is curious about AI content tools to speed up content creation and reduce content spend but is concerned about the risks, your teams may benefit from one of our It’s A Working Title® AI Content Strategy Workshops. We offer workshops for both enterprise and boutique brands. In addition, we also offer strategic advisory services on AI Content Strategy Framework Design for brands interested in taking the next step towards AI content implementation.
Applied research & data analysis
What do your customers think about your brand content? How do they experience your brand through content from channel to channel? The It’s A Working Title® Research and Applied Data Analysis Solutions team helps our clients answer these types of questions every day. Whether through econometric forecasting, customer segmentation, and AI-based product and competitor cluster analysis or custom white papers, data audits, and personas and customer journey mapping, we offer a range of custom research and analytical data solutions specific to fashion and luxury brands.